Writing pitches

The three paths to a draft

1. From a trend — the fastest. Click any rising topic on the Trends page and hit Draft pitch. The writer ties the trend to your client and produces 3 outlet-specific drafts.
2. From scratch — on the Pitches page, click + New pitch and describe the angle you want.
3. From the Outlet Researcher agent— ask it “who covers sustainability at Bloomberg this year?” and pick a reporter; the writer then drafts for that specific outlet + reporter voice.

What the AI actually reads

On every pitch generation we hand Claude:

• The client's name, industry, and brand voice (from Client setup)
• The client's recent approved pitches (so it learns your style)
• The trend or angle you're attaching
• The target outlet (if any)
• Live web-search results for time-sensitive context (opt-in per-agent)

We do NOT use your prompts or pitches to train Anthropic's foundation models. This is contractually guaranteed — see the Privacy Policy.

The approval workflow

Every pitch moves through four statuses:

1. Draft — freshly generated. Edit freely.
2. In review — ready for a teammate to review. They can approve or request changes.
3. Approved — signed off, ready to send.
4. Sent — tracked with open + click events from the recipient.

On Pro and Enterprise, approved pitches can be sent directly from the pitch detail page — we deliver via Resend and track everything.

Training your brand voice

The AI gets smarter with every approve/reject. Our recommendation: for the first ~10 pitches, be aggressive with edits before approving. The system learns which phrasings you kept and which you cut, and drafts get noticeably closer to your voice by pitch ~15.

Approved pitches feed back into the brand-voice context. Rejected pitches don't, so rejecting a bad draft is genuinely useful — don't just delete it, click Reject.

AI credits + limits

Every pitch generation costs a small amount of AI credits. Starter's monthly budget is $5 (~7 pitches); Pro is $50 (~75 pitches). Running low mid-month? Buy a pay-as-you-go credit pack in Settings → Billing — they stack on top of your monthly allowance and never expire.

When you hit 100% of your monthly budget, pitch generation pauses until the period resets or you upgrade / top up with credits.

Tips that actually help

• Attach a trend, don't just prompt in a vacuum. The trend gives the AI context that “write a pitch about sustainability” can't.
• Name your outlet. “Write for TechCrunch” produces a very different draft than “Write a pitch”.
• Keep your brand voice concrete. Specific rules (“never use the word 'leverage'”) are more useful than adjectives (“professional”).